“Insanity,” an oft-quoted phrase tells us, “is doing the same thing over and over and expecting different results.”
So why do so many podcasters continue to produce and market their shows the exact same way, every single week, even when they’re not seeing results, sometimes for years at a time?
Are there that many insane podcasters?
It’s true that podcasts are a slow-growth medium. You need patience and a solid runway in order to start seeing success.
But patience with something that clearly isn’t working is only going to get you more of what you already have: stagnation and frustration.
Reaching a plateau in audience growth is the clearest sign you’ll get that it’s time to change up what you’re doing and start experimenting. Fiddle with each of your show’s inputs and measure the corresponding outputs.
What happens if you cut the episode length in half? What if you double it?
What if you started marketing it in different communities? Or via different mediums or channels?
What if you shifted the content to open it up to a broader audience? What if you narrowed it down to apply more acutely to a smaller audience?
There are nearly endless variables to tweak when it comes to your podcast, so when growth stalls, rather than doubling down on what’s clearly no longer working, it’s time to pull out your lab coat, fire up your Bunson Burner and start experimenting.
Every Sunday I send out an exclusive article on how to use podcasting to build an audience and grow your business.
No opt-in, no freebie no bribe. But hopefully a new perspective, encouragement, and maybe even some occasional wisdom. It’s something I’m proud to create and I’d be honoured to share it with you.
Jeremy travels full-time, loves long-distance cycle touring, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements. He believes that the way to grow sustainable businesses is by leading with heart, vulnerability, and helping your people be and become their best selves.
- Why Wouldn’t They Just Google It? - March 14, 2021
- Before You Can Market Your Podcast, You Need To Create A Marketable Podcast - March 11, 2021
- Podcast Promotion & Marketing Are Different (Here’s How to Use Each Effectively) - March 10, 2021
