Chances are, you’d like your podcast to reach more people.
Not just reach people, however, but connect with them, move them, change them.
The answer, as you might have already guessed, is through marketing.
But there’s a catch.
There’s a secret that anyone who’s ever grown their show knows to be the key to successful marketing.
It’s a secret so big, and so obvious that you’ve probably looked right at it, through it, or around it and still not seen it for what it is.
No, it’s not one of those scammy online marketing secrets.
I’m not going to ask you to spend your life savings or buy my $27 eBook in order to discover it.
That’s not how we do things around here.
No, this secret is the antithesis of that type of “marketing”.
This secret is much simpler.
Before you can successfully market your show, you need to create a marketable show.
Simple right? But far from easy.
Because once you accept that there is no magic pill, no silver bullet, no marketing hack or tactic that can shortcut your way to success, you realize that this is where the real work begins.
Of creating a marketable show.
A show that you don’t need to promote because other people are doing it for you.
Not because you paid them. Not because you told them to.
But because they can’t help themselves.
Marketable shows cause your ideal listeners’ ears to perk up as soon as you tell them what it’s about.
Marketable shows stand out. They eliminate competition because they explore new, uncharted terrain, whether in style or subject matter, or target audience.
Marketable shows catch on immediately with a small group of listeners who didn’t realize until now that this was the exact show they’d been waiting all their lives for.
When you have a marketable show, marketing is easy.
Yes, there’s still marketing work to be done. But this comes more in the form of connection, engagement, and listening than it does promotion, advertising, and broadcasting.
The real marketing work has been (and is) done in creating something remarkable in the first place. Something worth talking about.
Without a marketable show, you’ll have a hard time finding traction with any type of marketing.
So what do you say?
Let’s build marketable shows.
Let’s build shows worth talking about.
Let’s build shows for which there is no easy alternative.
Once we have, all we need to do is find the first ten people who resonate.
They’ll do the rest.
If you’re looking to build a marketable show alongside a cohort of other highly-motivated podcasters, who are seeking to change things for their audience, check out Podcast Marketing Academy.
Jeremy travels full-time, loves long-distance cycle touring, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements. He believes that the way to grow sustainable businesses is by leading with heart, vulnerability, and helping your people be and become their best selves.
- Why Wouldn’t They Just Google It? - March 14, 2021
- Before You Can Market Your Podcast, You Need To Create A Marketable Podcast - March 11, 2021
- Podcast Promotion & Marketing Are Different (Here’s How to Use Each Effectively) - March 10, 2021
