Podcast Audits
Better results start with identifying the problems, challenges, and opportunities currently facing your show.
How It Works
01.
Discovery
The first step is to book a free discovery call.
On the call, we’ll get to know more about you, your show, and your audience to help inform the direction and advice we provide in the audit.
02.
Research
If you decide it’s a good fit, we’ll have you submit the episodes you’d like us to audit, along with relevant links to your website, social profiles, etc.
From here, we’ll dig into your show content, packaging, and associated marketing materials such as your website, lead magnet(s), and social profiles.
03.
Report
After completing the audit, we’ll compile our findings into an in-depth report outlining our recommendations.
The written report will be accompanied by a video walkthrough of the report (usually ~60 min) providing more depth to our findings & recommendations.
04.
Hand Off
When we deliver the finished report, we’ll also send a link to schedule a follow up call to answer any questions the audit brings up.
Some of our audits also include 30 days of email support for any additional questions that come up as you begin putting the recommendations into action.
What We Audit
No aspect of your show exists in isolation.
Our audits are designed to give you comprehensive & holistic feedback & recommendations on your podcast ecosystem as a whole.
Here’s some of what we assess in our various audits.
Show Concept & High-Level Strategy
The show’s premise, content strategy, audience targeting, and more.
Content, Structure & Delivery
How individual episodes are structured and the content is delivered.
Audio & Production Quality
How the recording quality, editing, and production impact the listener experience.
Show Packaging
The show’s premise, content strategy, audience targeting, and more.
Website
How individual episodes are structured and the content is delivered.
Social Media Profiles
How the recording quality, editing, and production impact the listener experience.
Email Opt-Ins & Onboarding
How your podcast ties into your email marketing strategy and vice versa.
Product Suite
How your podcast aligns with your paid offers and leads listeners to become buyers.
Audio & Production Quality
How the recording quality, editing, and production impact the listener experience.
Audit Pricing
Full Platform Audit
Our most comprehensive audit will give you in-depth feedback on both your show, as well as the larger business or creative platform it’s a part of.
This audit is best if you have a cross-platform content ecosystem and/or product funnel attached to the podcast that you feel could be converting better.
What's Included
- 5 podcast episodes (Up to 60-min each)
- Show concept & high-level podcast strategy
- Show content, episode structure, content delivery & presentation
- Audio & production quality
- Show packaging
- Social media profiles
- Website teardown
- Email onboarding sequence
- Overall content marketing strategy (including podcast promotion & repurposing)
- Product suite & integration to the podcast
- Overall brand messaging, positioning & design
$5,000
Deep Dive Show Audit
Get the full picture of what’s working and what’s not when it comes to your show itself, and its place in your larger content ecosystem.
This audit is best if you’re looking for in-depth feedback on your show and supporting content without getting into the brand and/or product suite as a whole.
What's Included
- 5 podcast episodes (Up to 60-min each)
- Show concept & high-level podcast strategy
- Show content, episode structure, content delivery & presentation
- Audio & production quality
- Show packaging
- Social media profiles
- Website teardown
- Email onboarding sequence
- Overall content marketing strategy (including podcast promotion & repurposing)
- Product suite & integration to the podcast
- Overall brand messaging, positioning & design
$2,500
Standard Show Audit
Hone in on the biggest issues and opportunities related to your show with this audit centered exclusively on your podcast itself.
This audit is best if you’re already confident in your larger content marketing & business systems but want to up your podcast game.
What's Included
- 3 podcast episodes (Up to 60-min each)
- Show concept & high-level podcast strategy
- Show content, episode structure, content delivery & presentation
- Audio & production quality
- Show packaging
- Social media profiles
- Website teardown
- Email onboarding sequence
- Overall content marketing strategy (including podcast promotion & repurposing)
- Product suite & integration to the podcast
- Overall brand messaging, positioning & design
$1,000
Talk To Us
Not sure what the best option is or looking for something custom?
No worries. Let's set up a discovery call to get to know one another and talk through the details.