Podcast Marketing Strategy

for scrappy brands, networks, & creators looking to punch above their weight.

Growth Doesn’t Happen By Accident

It happens by understanding your audience intimately, creating unique & compelling content to serve them, and knowing which levers to pull to attract & convert them into die-hard fans, customers, & advocates.

This is what we do.

Our clients are regularly featured in places like

What We Do

We’ve helped our clients generate 50M+ podcast downloads & millions of dollars in revenue.

Here’s how we do it.

Audience Research
Show Development
Messaging & Packaging
Customer Conversion Optimization
Content Strategy
Analytics, Measurement & KPIs
Internal Ecosystem Optimization
Strategic Partnerships
Earned Exposure
Paid Exposure
Marketing Workflows, Systems & Habits

What We Don’t Do

We believe in doing one thing well.

For us, that’s podcast marketing strategy.

For everything else, we have a team of partners ready to take the lead.

Podcast Production
Ongoing Marketing Implementation
PR Management

How To Work With Us

One-Off Consulting Sessions &

Podcast & Marketing Audits &

Custom Growth Plan Development &

Ongoing Growth Support & Coaching

Team Training

Fractional CMO

Who You Are

01.

You want to grow your show itself, or your brand through podcasting.

02.

You’re aware that what you’re doing isn’t working & are open to new approaches.

03.

You’re willing & able to take action and execute, you just need the direction.

04.

You’re not expecting overnight results. You’re in podcasting for the long-haul.

When To Reach Out

We find we’re most effective in the following situations.

01.

Pre Launch

You have an idea but you need help developing & packaging it into a compelling show.

02.

Pre Traction

You’ve launched your show but are struggling to find traction with an audience.

03.

The Plateau

Your previous growth has slowed or leveled off and you’re looking to kickstart it.

04.

Revenue Optimization

You’ve built an audience and are looking to generate more revenue.

What Clients Say

Ready To Grow?

Tell us a bit about yourself. your show, and your business and we’ll set up a time to chat.

Get Started On Your Own

Get a personalized marketing assessment.

Take our free self-serve podcast marketing audit to get a personalized assessment of the biggest gaps & opportunities in your current growth strategy.

Take our free self-serve podcast marketing audit to get a personalized assessment of the biggest gaps & opportunities in your current growth strategy.

The Scrappy Podcasting Newsletter

Grow your show with one 2-minute idea per week on how to punch above your weight as an underdog podcaster.

    Or, read a sample first.

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