Podcast Marketing Strategy
for scrappy brands, networks, & creators looking to punch above their weight.
Growth Doesn’t Happen By Accident
It happens by understanding your audience intimately, creating unique & compelling content to serve them, and knowing which levers to pull to attract & convert them into die-hard fans, customers, & advocates.
This is what we do.
Our clients are regularly featured in places like
What We Do
We’ve helped our clients generate 50M+ podcast downloads & millions of dollars in revenue.
Here’s how we do it.
Audience Research
Show Development
Messaging & Packaging
Customer Conversion Optimization
Content Strategy
Analytics, Measurement & KPIs
Internal Ecosystem Optimization
Strategic Partnerships
Earned Exposure
Paid Exposure
Marketing Workflows, Systems & Habits
What We Don’t Do
We believe in doing one thing well.
For us, that’s podcast marketing strategy.
For everything else, we have a team of partners ready to take the lead.
Podcast Production
Ongoing Marketing Implementation
PR Management
How To Work With Us
Who You Are
01.
You want to grow your show itself, or your brand through podcasting.
02.
You’re aware that what you’re doing isn’t working & are open to new approaches.
03.
You’re willing & able to take action and execute, you just need the direction.
04.
You’re not expecting overnight results. You’re in podcasting for the long-haul.
When To Reach Out
We find we’re most effective in the following situations.
01.
Pre Launch
You have an idea but you need help developing & packaging it into a compelling show.
02.
Pre Traction
You’ve launched your show but are struggling to find traction with an audience.
03.
The Plateau
Your previous growth has slowed or leveled off and you’re looking to kickstart it.
04.
Revenue Optimization
You’ve built an audience and are looking to generate more revenue.
What Clients Say
"I'm really, really grateful. This was definitely the best investment I've made in my work. Probably ever. The service you provide is really wonderful and you do it with tremendous generosity and tremendous skill. So thank you."
Omkari Williams
Stepping Into Truth
"When I started out, I needed a fast-moving team with creative ideas and Jeremy helped walk me through so much that first year. I started with 100 downloads a month and now we’re averaging over 13,000! I could not have done it without Counterweight Creative."
April Fallon
Adoption Now
"My client funnel is filled with people who either listened to my podcast or found me on another podcast and then listened to my show."
Jen Fugo
The Healthy Skin Show
"I host two podcasts and Counterweight Creative has been instrumental in the growth of both of them to the point where the podcasts are helping me get speaking gigs and offers to moderate panels. I'm so grateful for the very skilled team at Counterweight and all the help they've given me on both of my shows!"
Lynn Marie Morski
The Plant Medicine Podcast. Quit Happens
Some Clients
Ready To Grow?
Tell us a bit about yourself. your show, and your business and we’ll set up a time to chat.
Get Started On Your Own
Get a personalized marketing assessment.
Take our free self-serve podcast marketing audit to get a personalized assessment of the biggest gaps & opportunities in your current growth strategy.
Take our free self-serve podcast marketing audit to get a personalized assessment of the biggest gaps & opportunities in your current growth strategy.
The Scrappy Podcasting Newsletter
Grow your show with one 2-minute idea per week on how to punch above your weight as an underdog podcaster.
Or, read a sample first.