We all want to improve our shows.
We want to create better podcasts that attract more listeners and then turn those listeners into customers and clients.
We know it’s possible, there are enough shows out there that have cracked the code for themselves, and in many cases, we know at least some of the steps we need to take to move in that direction.
What holds us back is often that there is so much we need to work on, research, hone and improve that when we find a spare hour to work on our show, we spend the whole time struggling to make a decision about which bit of the elephant to eat first.
“Should I learn about how to improve my audio quality or how to hold my listener’s attention with my content?
“Or maybe I should update that ugly landing page that isn’t converting. Or maybe it’s not the landing page that’s the problem but the lead magnet itself…”
We end up spending the little time we do have clicking around the internet, starting down each of these paths before moving on to the next one, hoping that fix will be quicker and easier.
This process continues week in, week out, until a year has passed and our show is still in exactly the same state.
Focus on Incremental Improvement
Part of the problem is that we want to solve the entire problem in one sitting.
But we rarely have the time available to do all the research and then make the requisite changes in one chunk.
Instead, focus on building a habit of incremental improvement, where every single day, you commit to nothing more than making the tiniest of improvements to your show and collateral assets.
Maybe one day you change the headline of your non-converting landing page.
The next, you write out a single email for your autoresponder sequence.
The following day you spend thirty minutes researching microphone technique.
Day by day, bit by bit, you improve your show, one percent at a time.
It might not feel as rewarding as that giant leap forward all at once, but it’s much more sustainable and is more often than not the practice that leads to real growth and forward progress.
Remember that podcasts are built on compounding returns, which means that even the tiniest improvements you make now will return massive gains in the long run.
Start by identifying your problems, making a list of them and taking ownership of both the problems themselves and their solutions.
Then put your head down and, five minutes here, twenty minutes there, start chipping away and watch your podcast start to take the shape of something remarkable.
Every Sunday I send out an exclusive article on how to use podcasting to build an audience and grow your business.
No opt-in, no freebie no bribe. But hopefully a new perspective, encouragement, and maybe even some occasional wisdom. It’s something I’m proud to create and I’d be honoured to share it with you.
Jeremy travels full-time, loves long-distance cycle touring, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements. He believes that the way to grow sustainable businesses is by leading with heart, vulnerability, and helping your people be and become their best selves.
- Why Wouldn’t They Just Google It? - March 14, 2021
- Before You Can Market Your Podcast, You Need To Create A Marketable Podcast - March 11, 2021
- Podcast Promotion & Marketing Are Different (Here’s How to Use Each Effectively) - March 10, 2021
