There are two ways to stand out in your niche and build a following around your podcast.
The first is to produce the same content, in the same format, for the same audience that other podcasters are already creating for, but to execute better than anyone else.
To pull this strategy off you’re going to need greater resources, subject matter knowledge, or both.
It’s a bold goal to aim for, but if you can achieve it, you stand to build a substantial audience as the go-to authority in your space.
The second option is to not aim to produce a better show than what others are doing, but a different one.
Consider the variables at your disposal when it comes to the construction of your show. Length, format, tone, style, opinion, and maybe most important, audience targeting.
Pick one or more and deviate from the dominant approach to podcasting within your niche. Build a show that hasn’t been seen before by the audience you’re seeking to serve and offer it to them.
The audience you build will likely be smaller, but if you bring them something new, fresh, and made specifically for them, they may be more loyal.
Besides, you don’t need hundreds of thousands of listeners to make a living off your podcast. Really you only need a few thousand, maybe even a few hundred.
Find a slice of listeners for whom you can become the best in the world and then become their everything.
This second strategy is the path to success for most podcasters, but either can work if done right.
Just ensure you make a conscious decision about which goal you’re shooting for, and then act accordingly.
Every Sunday I send out an exclusive article on how to use podcasting to build an audience and grow your business.
No opt-in, no freebie no bribe. But hopefully a new perspective, encouragement, and maybe even some occasional wisdom. It’s something I’m proud to create and I’d be honoured to share it with you.
Jeremy travels full-time, loves long-distance cycle touring, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements. He believes that the way to grow sustainable businesses is by leading with heart, vulnerability, and helping your people be and become their best selves.
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