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Do You Have the Bandwidth To Start Podcasting?
When it comes to producing a podcast there are two types of difficulty involved. The first is doing the upfront work to learn everything you need to know to both about launching and grow a podcast. This might include technical production skills like understanding...
Why It’s Essential to Identify Your Ideal Podcast Listener
One of the most important exercises you can ever do for your podcast is to think through and write down who your ideal listener is. I know, I know, you’ve probably heard this before, but have you actually done it? It took me three years of running my business before I...
Improve Your Podcast Through Copywork
There’s an age-old writing exercise called Copywork where a writer will copy, word for word, the work of another writer they admire. The idea is that by combing through the work with a keen eye and copying it over by hand, you’re able to dissect the structure and...
Two Options When Your Podcast Isn’t Landing
I talk to a lot of podcasters who’ve been working on their shows for a long time and still aren’t seeing results. In some cases, a lack of clarity or understanding of how to effectively market a podcast is at the root of the issue. But in others, they’ve literally...