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Before You Can Market Your Podcast, You Need To Create A Marketable Podcast
Chances are, you’d like your podcast to reach more people. Not just reach people, however, but connect with them, move them, change them. The answer, as you might have already guessed, is through marketing. But there’s a catch. There’s a secret that...
Podcast Promotion & Marketing Are Different (Here’s How to Use Each Effectively)
When it comes to getting more listeners for your podcast, the words “promotion” and “marketing” are often used interchangeably. While they certainly share some commonalities, however, the activities associated with each phrase, and the goals...
The New Table Stakes for Podcast Growth in 2021
If you’ve been on the fence about starting and growing a podcast over the past few years, you might feel like you’ve missed the boat already, and that podcasting has reached peak saturation. Year after year, the hype around the medium continues to grow,...
No, You’re Not a Podcaster
When it comes to growing your podcast, one of the biggest mistakes you can make is to identify yourself as a Podcaster. This identity might be something you promote publicly or something you cherish personally. In either case, holding onto this conception of yourself...