Blog
I’m on a mission to teach everything I know about podcasting marketing, growth, and monetization for free.
I seriously hope this ever-growing repository of knowledge helps you create something extraordinary.
If it does, please let me know or tell someone else who might benefit!
Why Wouldn’t They Just Google It?
The greatest potential of our podcasts is not to share easily-searchable information, but to connect with our listeners & make them feel.
Before You Can Market Your Podcast, You Need To Create A Marketable Podcast
Podcast marketing that works is not about promotion, social media, or getting more attention. It’s baked into the core of identity of your show.
Podcast Promotion & Marketing Are Different (Here’s How to Use Each Effectively)
Podcast marketing & promotion are often used interchangeably. The truth, however, is that they’re two different, but equally important things.
The New Table Stakes for Podcast Growth in 2021
Podcasting is more competitive than ever before. Find out what it takes to grow a show and build your audience in 2021.
No, You’re Not a Podcaster
Good ideas transcend medium and should be spread in any way you can. Don’t limit yourself by only thinking of yourself as a podcaster.
The Marketing Secret All Great Podcasts Have Figured Out (and How to Put It to Work For Your Show)
What do podcasts that grow do differently from shows that stagnate? Often it’s a kind of marketing that is baked into the core of the show.
Podcast Sponsorships: The Definitive Guide To Landing High-Ticket Sponsors (Even With A Small Audience)
Learn how small, niche podcasts can land highly-aligned, high-ticket sponsors at 20x industry average ad rates.
Do You Have the Bandwidth To Start Podcasting?
Ignore the ongoing time investment of creating a worthwhile podcast at your own peril.
Why It’s Essential to Identify Your Ideal Podcast Listener
You literally can’t market effectively without this knowledge.
Improve Your Podcast Through Copywork
Musicians start by playing covers. Filmmakers start by recreating their favourite scenes. Podcasters too can benefit from emulation.
Two Options When Your Podcast Isn’t Landing
When you’ve tried everything & still aren’t getting results, you have a choice to make.
There’s No (Podcast) Growth Without Discomfort
Finding your ideal listeners is going to require you to push yourself outside your comfort zone.
Can’t find what you’re looking for?
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