You Don’t Need A Million Listeners To Make Money With Podcast Sponsorships
You don’t need a hundred thousand listeners.
You don’t even need one thousand listeners.
What you do need are the right listeners.
And the right strategy.
“I don’t know why he doesn’t charge money for this! This course is worth heaps! SO useful. Thank you for this!”
“If you’ve been wanting to get a sponsor for your show but don’t have the confidence or haven’t made the time to make a pitch, this is well worth your time. I appreciate that you jumped right into the content. The homework assignments were really helpful as well!”
Turn Your Niche Podcast Into a Money-Maker With This Free Workshop
Over the course of five 40-minute lessons, you’ll learn how to find, pitch, and reel in high-ticket sponsors who are desperate to connect with niche podcasts like yours.
Together we’ll cover:
- The boring secret behind 20x’ing industry-average sponsorship rates
- How to build high-ticket sponsor packages
- Creating your personal, highly-aligned sponsor pitch list
- The secret to crafting a compelling sponsor pitch
- How to reel in high-ticket sponsors by taking charge of the negotiation process
This training will set you up to identify, pitch, and land your dream sponsors.
Sponsors you can be proud to partner with.
Sponsors who value your show and see you as an indispensable part of their success.
Sponsors who your audience is excited to engage and do business with.
To Start, Throw Out All the “Industry-Average” BS…
If you’ve done any research into podcast advertising, you’ve probably heard that you need at least 10,000 downloads per episode before you’ll be able to land your first sponsor.
So what does that mean for a niche podcaster like you who might never hit those kind of numbers? Do you just have to accept that you have no chance of ever landing a significant sponsor?
Not quite.
While the Blue Aprons, Squarespaces and Casper Mattresses of the world rely on massive audiences and scale in order to hock their ware’s, there’s another way to approach podcast sponsorships.
Embrace the Power of Small but Mighty
While big-name sponsors might hog the spotlight, the truth is that there are more and more niche companies seeking out highly-aligned niche podcasters to partner with as a way to reach their audience.
What’s more, these niche sponsors are often willing to spend 10-20x industry-average rates and commit to long-term agreements when they find the right partners.
Meet Your Guide
Hi, I’m Jeremy Enns, founder of Counterweight Creative and Podcast Marketing Academy.
Over the past 5 years, my team and I have worked with dozens of high-level business owners, helping them generate over 45 million podcast downloads and millions of dollars in revenue.
In working behind the scenes in a diverse group of businesses, I started to recognize the recurring patterns that separate shows that grow and convert casual listeners into raving fans, clients, and customers, and shows that plateau, falter, and fizzle.
I want to help you put those lessons to work in your show and your business.
“Jeremy is 100% qualified, and I rave about him to everyone I know.
I highly respect him and appreciate his vision. His expertise and field of knowledge is incredible. Seriously.”
– Archana Nayak
Create a System for Reeling in High-Ticket Sponsors
If you have a well-defined audience and a high-quality show, there are almost certainly highly-aligned companies out there who would be excited to give you their money tomorrow in order to get in front of your audience.
Without growing your audience first.
Without a network or advertising agency representing you.
Without pitching your audience a product you don’t believe in just to keep the show alive.
The only problem is that they don’t know you exist… yet.
Fortunately, you can solve that problem.
What Students Say
“Don’t miss this opportunity! Fabulous insights and expertise from Jeremy and step by step actions to get you in the best zone for attracting and pitching to your future sponsors. I was delighted with the quality of advice and Jeremy’s generosity in sharing resources and templates.”
– Aileen Smith, She Runs Eats Performs
“Do it! Lots of nuggets to take away. It was so valuable, and I was engaged the entire session. No fluff!”
– Sarah Pipher
“Thank you so much Jeremy! This has helped find the right things to focus on.”
– Sarah Potter, The Social Media Therapy Podcast
“Thanks Jeremy, this has been real food-for-thought and I’m quite excited about setting up an offering for sponsors.”
– Suzy Buttress, The Casual Birder Podcast
“This was a fab workshop, I really loved it! Thank you for building a great product. If you’re thinking about joining, this workshop will really help you get your stuff together, do it!”
– Yulia Laricheva, Dream Nation Love
“This workshop was great! It gave me a lot of ideas and confidence on finding and pitching sponsors for my show.”
– Richard Wilmore, The Richard Wilmore Show
“I really like your style Jeremy. You are enthusiastic with a craving and honest approach to your delivery and content. I would definitely attend more of your events and would recommend you to others. If you’re thinking about taking this workshop, definitely do it, Jeremy is fantastic!!”
“Sign up ASAP! 5 stars Jeremy!“
– Olivia Meighan, The Irish Survival Podcast
Your Dream Sponsors Are Waiting
Over the past year, I’ve helped multiple clients land long-term, high-ticket sponsors for their niche podcasts.
Some of them earn over $6,000/month with less than 1,500 downloads per show.
These sponsors are out there, if you know where to look.
And while embracing the power of a small-but-mighty audience is possible, it’s not easy.
It takes a well-defined strategy to find and connect with the right sponsors.
It takes confidence in knowing how to approach, pitch, and reel them in.
It takes reframing how you (and most of the podcast industry) approach sponsorships and choosing your own path forward.
It takes a proven roadmap.
What Would an Extra $6,000/mo Do For Your Show?
Chances are, it would change things in a big way.
You could outsource your production & social media content creation, allowing you to spend more time connecting with your listeners.
You could upgrade your equipment, software, and studio to deliver an even higher-quality show.
You could spend more time on the tasks that really make a difference, like growing your show, developing new offers, and finding even more high-paying sponsors.
It might even be the tipping point leading to more listeners, more sponsors, and even more regular recurring revenue.
Often, all it takes is finding and connecting with that one perfect sponsor, who believes in you, your mission, and your show.
Let’s go find them.
Your 5-Figure Sponsorship Roadmap Is Here
Sign up for this free workshop on how to target, research, pitch, and land long-term, high-ticket sponsors for your podcast.