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I’m on a mission to teach everything I know about podcasting marketing, growth, and monetization for free.
I seriously hope this ever-growing repository of knowledge helps you create something extraordinary.
If it does, please let me know or tell someone else who might benefit!
How To Use A Content Calendar To Produce Better Podcasts
If you’re anything like me, at some point you’ve found yourself scrambling to come up with ideas for a podcast the day before your weekly (or whatever your release schedule looks like) publish date. If you’re even more like me, this isn’t some rare occurrence, but...
What Oprah Can Teach Us About Podcasting with Intent
So I stumbled across this interview with Oprah the other day where she gave some insight on why her show was so successful for so long. "So one of the reasons why the ‘Oprah Show’ was No. 1 all those years was that we had an intention to be so. And before every single...
The Ultimate Guide To Why Podcast Sponsorships Are A Waste Of Your Time
Alright, so I want to talk about something that bothers me when talking with other podcasters, reading podcasting forums, and seeing advice given out around monetization. It revolves around getting sponsorships for your show. I’ll just be blunt: I think sponsorships...
So You Want To Monetize? This Is How You Need To Approach Your Podcast
Ok, so I know this is confusing, cuz I already wrote a whole other article about setting goals and targets and metrics and milestones for defining what success means for your podcast. Today we’re going to dive a little bit deeper into that topic. Because while it’s...
The Most Effective Way To Promote Your Podcast
Ok, so first off, I want to apologize for being a jerk last week with the cliffhanger of an ending to the blog post. That wasn’t cool, and I’m sorry. I also want to apologize to myself for building up the hype and putting the pressure on to deliver with this article,...
Why Your Podcast Social Media Strategy Sucks
If there’s one thing above all others that seems to frustrate the podcasters I talk to (at least those who have the basics of production down), it’s how the hell they’re supposed to effectively promote their podcast episodes once they release them. And it’s no wonder...
The Cheapest, Easiest, Most Painful Way To Improve Your Podcast
You know that feeling when you plug in your headphones, turn up the volume and sit back in your chair… ...And then by some cruel joke of the universe, your podcast starts playing and you hear your own voice blaring back at you, grating against every nerve in your...
Why You Need To Keep Creating When You Feel Like Quitting
Do you ever feel like all the effort you put into your podcast is going to waste? Like it’s just you and your mic, speaking into the void. You might have a few dozen or even a few hundred listeners, but it’s hard if not impossible to get them to engage with you. Let’s...
Competition vs Community, You’re Doing It Wrong
Hey! You there, podcaster! Let me ask you a question. Do you ever feel like you’re getting crowded out of your niche by your competition? Like there are so many great shows covering topics similar to yours that there’s no way to break through and build a following of...
Borrowing The Mindset Of The Most Successful Podcasters
Two weeks ago I had the privilege of traveling down the coast to Anaheim for my first ever Podcast Movement. For those of you who are unaware of what exactly Podcast Movement is, it’s the largest annual podcasting conference, and this was it’s fourth year being held,...
Is Poor Audience Targeting Killing Your Podcast?
I just want to throw this out there. I hear a lot of podcasters complain about not being able to gain traction and grow their listener base. Or if they already have a decent listener base they complain that they aren’t able to convert listeners into clients,...
How Do I Know If My Podcast Is Successful?
If you’ve spent any amount of time randomly browsing the iTunes podcast library* you’ve probably noticed the strange phenomenon I like to call The Episode Seven Slump. * Just me? Ah well, you don’t know the hidden wonders you’re missing out on… This is the unfortunate...
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