Blog
I’m on a mission to teach everything I know about podcasting marketing, growth, and monetization for free.
I seriously hope this ever-growing repository of knowledge helps you create something extraordinary.
If it does, please let me know or tell someone else who might benefit!
Dear, Podcasters
Sorry to be the one to tell you this, but we don’t need more information. There is something else we need though…
Meet Your Audience Where They’re At
While it’s important to nurture your relationship with your existing audience, if you’re looking to grow, you need to do the work to get your message in front of new audiences.
Good Marketing Starts with Empathy
Real, genuine empathy, and the offers that come from really understanding the people you’re seeking to serve doesn’t go unnoticed.
How to Overcome Content Creation Overwhelm
A simple approach to repurposing content to ensure you’re showing up and meeting your audience where they’re at.
The 3 Types of Content You Need to Be Creating for Your Business
When it comes to promoting your business, there are 3 main types of content you need to be producing to deepen your relationship with your audience.
The 5 Pillars of Real Marketing
Most people have the wrong idea of what really makes effective marketing work.
Don’t Aim for Viral
If it happens that you create a hit and go viral, let it be because it resonated first with your existing audience and they couldn’t help but spread it from there.
The Real Metrics of Effective Podcast Marketing
Effective marketing for your podcast is about more than download numbers. So what numbers should you be tracking to properly assess your show?
Don’t Rush to Get Found Before You Have a Foundation
Without a solid foundation in place, even if you do get your big break, you may not be able to make it stick.
What Every Podcaster Needs to Understand About Marketing
There’s a big gap in most podcaster’s minds between what marketing looks like, and what it actually is supposed to be. In the end, marketing is about nothing more than relationship-building.
6 Reasons Most Podcasters Don’t Get The Credit (Or Sales) They Deserve
Most podcasters are held back by mindset shifts, that, once made can drastically change how they build lasting relationships with people who are willing to engage with their work.
How To Know If Your Podcast Has A Viable Audience Before You Launch
* An abridged version of this article originally appeared in the Podcast Movement 2018 official program. If you were there and we didn't get a chance to meet in Philly, shoot me an email and say hi! Or better yet, join us in The Cut The Bullshit Podcasting Community!...
Can’t find what you’re looking for?
Subscribe to the Scrappy Podcasting Newsletter
Grow your show with one 2-minute idea per week on how to punch above your weight as an underdog podcaster.
Or, read a sample first.
