Blog
I’m on a mission to teach everything I know about podcasting marketing, growth, and monetization for free.
I seriously hope this ever-growing repository of knowledge helps you create something extraordinary.
If it does, please let me know or tell someone else who might benefit!
How Long Is Your Podcast Runway?
Before starting a new podcast, it’s worth determining for yourself just how long your runway is.
The Two Reasons Most Podcasters Give Up
How to avoid the two traps podcasters fall into that leads to them cancelling their shows.
If You Want to Make Money, Don’t Start a Podcast
There are much easier ways to earn money than by starting a podcast. But that doesn’t mean you shouldn’t start one.
Be Proactive About Podcast Audience Growth
When you’re first starting out, the fastest way to growth is often by going old school in your promotion.
Focus on the Top 20% of Your Podcast Audience
If you’re marketing to your audience as one homogeneous group, you’re missing out.
Put Your Spin on Your Content
Someone’s already doing your thing? Great. Find a way to differentiate yourself.
Your Podcast’s Packaging Matters
What signals is your podcast sending potential listeners?
Absolute Podcast Stats Aren’t Important… Unless You Have This First
Before asking if your numbers are good or bad, you need to establish a baseline for your show.
The Scientific Method of Marketing
The sooner you embrace a test and measure approach to your marketing, the sooner you’ll start seeing results.
Is This Really Your Podcast’s Most Valuable Asset?
Smart podcasters focus on this often overlooked opportunity to leverage their podcasts.
4 Questions to Ask When Your Podcast Isn’t Landing
To get to the bottom of why your work isn’t resonating, sit down and ask yourself these four questions.
5 Ways to Fix Your Podcast’s Discoverability Problem
Your can get your podcast in front of the people who matter if you’re willing to take the lead in doing so.
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